https://johanacarrizales.com/work daily 1.0 2025-07-03 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406685831-QHHXEYVPBB9WVXQ838C6/HHG+Campaign_Portfolio.jpg Work Bumble Holiday Gift Guide - Click to View https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600388183638-SUAI83AUOANWC80GI9MV/UrbanDecay_PortfolioSquare.jpg Work Urban Decay's Naked Honey Palette Launch - Click to View https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600396153593-TTDBFZQVOHINBT2V5BET/hulu_portfolio.jpeg Work Hulu's Four Weddings & A Funeral Launch - Click to View https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600397252856-7T7JMASA7EJSZOIDYB4E/smartfood_portfolio.jpg Work Bumble & Smartfood - Click to View https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406497374-VIK2WPZCKCNMGX1KB1T9/HaloTop_National_Portfolio.jpg Work HaloTop National Ice Cream Day - Click to View https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600397252719-BRYE42BOKP4WXKK2J339/nancydrew_portfolio.jpg Work CW's Nancy Drew Launch - Click to View https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600400940667-IRU5OMMW0RFAAM7QN4TU/TheHills_Portfolio.jpg Work MTV's The Hills Series Launch- Click to View https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406677209-6LMQ5KBDLSDF2I00NCVK/IMG_1536.PNG Work Bumble's Margarita Monday's with Cointreau https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406403387-65SP6LUYNM5LYW0FOQTU/BookSmart_Portfolio.jpg Work Booksmart https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600397830007-JJ3OKN20VDZW1CGVUCGC/OliviaCulpo_Stella_Portfolio3.jpg Work Bumble x Stella Artois - The Heartois Experience https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600396153813-LQFPQFQVTZ14Y0S970K7/bg0000005399_alt4.jpg Work Erno Laszlo Multi Eye Gel Cream Launch https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406402700-HO6NI50H1Y2HM3A25KX7/Netflix_Portfolio.jpg Work Netflix's Dead to Me https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406403629-A27PXZ3M216C3MB4HJPO/TheBachlorette_Portfolio.jpeg Work ABC's The Bachelorette https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406455711-NSJ1KOR7TIOIS1KDMT5S/TPIR_VDAY_Portfolio%2Bcopy.jpg Work Valentine's Day - The Price is Right https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600406620528-IH0XEFVAH4B03EIELDSP/Screen+Shot+2020-09-18+at+12.23.24+AM.png Work Klarna https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1600407542310-O7TBNT5I5MNNTAWNHO6P/Charlies-Angels-Original-Motion-Picture-Soundtrack-Album-Artwork-1570802392-640x638.jpg Work https://johanacarrizales.com/contact daily 0.75 2020-09-18 https://johanacarrizales.com/about daily 0.75 2026-06-17 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610044384232-RWP6GB4MQD52ADA5P3KO/IMG_2027+2.jpg About - Meet Johana Johana is a business minded & creatively charged brand marketer with cross functional expertise in performance, influencer & partnerships marketing. She is a Growth Marketing Manager at Bumble, the female-first social networking app bringing kindness and respect back into introductions and promoting equality in relationships. She first joined Bumble as part of the Partnerships Team, executing over $15M USD in media spend through in-app & paid social campaigns for brands including Netflix, Halo Top, Hulu, Stella Artois & Urban Decay to name a few. Aside from her extensive work in Bumble’s brand partnerships, Johana has transitioned to focus on Bumble’s User Acquisition, running paid media campaigns for teams around the globe and managing $2M+ in monthly media budget as well as leading influencer marketing initiatives for mobile app acquisition. Through her creative & influencer strategy, Johana has been able to develop natural direct response ad content for all paid media channels such as TikTok, Snapchat, AppLovin, Youtube, Facebook & Instagram. Johana’s direct response ads have been recognized by MarketingDive and earned 2020’s TikTok’s Business Editor’s Choice Award. Bumble increased app installs by five times and decreased cost-per-registration by 64% after running direct response ads on social video app TikTok. Johana first began her career as a E-Commerce Marketing Associate for an ethically-made shoe brand where she initiate her journey in digital marketing & consumer engagement. After learning the ins & outs for e-comm management, Johana transitioned to work at media publication, Texas Monthly. At Texas Monthly, she oversaw the magazine’s audience development strategy, including the implementation of Texas Monthly’s Paywall . She supported the development of marketing plans and increased revenue & brand loyalty for the magazine. https://johanacarrizales.com/brands daily 0.75 2021-01-07 https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564083087438-B6LD5MPF70CVXV2WJ599/PDN55.jpg Brands https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564083547133-CVIN3K4YIQY9VVX16QZM/23520011+%281%29.jpg Brands https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564083087326-KFLPVAHNNQXW7ZU9QHVK/096300-R1-27A.jpg Brands https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564083383996-TZG28QA0SIC2IIEO3YLK/175600-R1-32A.jpg Brands https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564085788516-RRX191DQTOQVUB74WIRC/125A7034-2.jpg Brands https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564086012538-SWH5OURU3994Q3DB4KNF/rima-77.jpg Brands https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564085937865-OA50Y5FR0C0EL1AJJ3X7/125A2256.jpg Brands https://images.squarespace-cdn.com/content/v1/5d39f098993d8a000126bd57/1564085826492-D5EKN6KDDKRW5KICB7HK/plum0006.jpg Brands https://johanacarrizales.com/contact-1 daily 0.75 2021-01-14 https://johanacarrizales.com/johana-home-page daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847901705-1KATYRST8EYKGZ5PT1WD/image-asset.jpeg Johana Home Page https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847900315-CFOAULQNZCPEKT6ZGLI3/image-asset.jpeg Johana Home Page https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847899209-E63CBC0USQ6V91WLXO9P/image-asset.jpeg Johana Home Page https://johanacarrizales.com/portfolio-work-11 daily 0.75 2020-09-18 https://johanacarrizales.com/portfolio-work-11/new-portfolio-item monthly 0.5 2020-09-18 https://johanacarrizales.com/portfolio-work-11/project-four-tlb94 monthly 0.5 2020-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908183-QIV0PFL3Z7RTHJB17GP0/image-asset.jpeg Portfolio Work 1:1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908396-OZSH4S4BJN0DM5FZZ3LB/image-asset.jpeg Portfolio Work 1:1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847908635-ERDR1THBEER8L77UMZUW/image-asset.jpeg Portfolio Work 1:1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://johanacarrizales.com/portfolio-work-11/project-three-7h8c2 monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847433668-KVSJPWSOMKBBPFCHMSIP/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847434293-78NFNGFBDBWP3OWUSW4P/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847433138-YVRSCGPQ4HFN8KOSMTU9/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847431450-M8B9BH145DGMJJH9GX7U/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847430765-7IX40FTYMH60U3F5W9B4/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847430145-Z25FONRAT24KU8S9D5DS/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847429353-LFGUXJ8YBFP0M5Y4F9LI/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Three https://johanacarrizales.com/portfolio-work-11/project-two-33eff monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847428788-3RC3XDZ68KJNORA7QZE2/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847428112-MOREEVPE0RJ05VQG72XM/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847427201-ZA5HK9KDS3UVPP8PS2OM/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847426759-PAVGDA8VIVF5O51PDODP/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847426331-YID77UY0WOG66SFVOTEO/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847425684-YVFENXOK2P3V3YV5NAIE/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project Two https://johanacarrizales.com/portfolio-work-11/project-one-m7ff3 monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847425175-I07REZ0XOJ77GDF4HXYH/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847424616-XTVTNB2031QY70X9T2XA/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847424182-ZX3TASEA1N59W6JIYRON/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847423736-ORC0WII6VHMR8J8KBZ1A/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847423204-E1LO628R0YLX8Q81QV04/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422547-WSP4D7PFYIRV1BUKWN6H/20140301_Trade-151_0124-copy.jpg Portfolio Work 1:1 - Project One https://johanacarrizales.com/work-1 daily 0.75 2022-10-26 https://johanacarrizales.com/work-1/cw monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610639746745-AK1M69Z9BEZLXB5O47SA/Screen+Shot+2021-01-14+at+9.53.24+AM.png Work 1 - CW's Nancy Drew https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610639746768-RE3D2OYJQ6IWIICJRIAD/Screen+Shot+2021-01-14+at+9.53.37+AM.png Work 1 - CW's Nancy Drew https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610639694230-Z7AMZCXYAL1KGJF3QDNB/image-asset.png Work 1 - CW's Nancy Drew - The CW’s Nancy Drew & Bumble New Series Launch Role: CRM Manager The CW’s primary goal was to expand the promotion of their new series Nancy Drew. For this campaign, I was responsible for managing the advertising insertion orders on the backend and being the point person to guide the execution. I worked with multiple stakeholders across the company to ensure flawless executions of the in-app promotion. I managed all production timelines to ensure timely deliverables, approvals and launch. The campaign also included custom date messaging on the day of the series premier The campaign delivered an overall 7M impressions through In-App, Inbox Messaging & Organic Social. https://johanacarrizales.com/work-1/mtv monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610648570294-A9HWEHQ1PDT094WWTM92/Screen+Shot+2021-01-14+at+12.22.04+PM.png Work 1 - MTV's The Hills https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610648570505-CC5MG21YCJOZTF9IGAF8/Screen+Shot+2021-01-14+at+12.22.20+PM.png Work 1 - MTV's The Hills https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610647978841-65H6ZVF72QDYNV422PED/Screen+Shot+2021-01-14+at+12.12.03+PM.png Work 1 - MTV's The Hills - MTV’s The Hills - Series Promotion Role: Performance Manager Viacom came to Bumble to promote the relaunch of MTV’s The Hills. Users were given the chance to win a “Viewing Kit” including Champagne, MTV Merch & Bumble Goodies. We also additionally had tune-in app card for series amplification. For this campaign, I was responsible for developing & executing performance marketing strategy. I worked with multiple stakeholders across the company to ensure flawless executions of the in-app promotion. I managed all production timelines to ensure timely deliverables, approvals and launch. The campaign delivered an overall 2M impressions through In-App, Inbox Messaging & Organic Social. https://johanacarrizales.com/work-1/erno monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610639746745-AK1M69Z9BEZLXB5O47SA/Screen+Shot+2021-01-14+at+9.53.24+AM.png Work 1 - Erno Laszlo https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610639746768-RE3D2OYJQ6IWIICJRIAD/Screen+Shot+2021-01-14+at+9.53.37+AM.png Work 1 - Erno Laszlo https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610639694230-Z7AMZCXYAL1KGJF3QDNB/image-asset.png Work 1 - Erno Laszlo - The CW’s Nancy Drew & Bumble New Series Launch Role: CRM Manager The CW’s primary goal was to expand the promotion of their new series Nancy Drew. For this campaign, I was responsible for managing the advertising insertion orders on the backend and being the point person to guide the execution. I worked with multiple stakeholders across the company to ensure flawless executions of the in-app promotion. I managed all production timelines to ensure timely deliverables, approvals and launch. The campaign also included custom date messaging on the day of the series premier The campaign delivered an overall 7M impressions through In-App, Inbox Messaging & Organic Social. https://johanacarrizales.com/work-1/hulu monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610599222598-V1ZIET6VW1X6G7FX1K0E/Screen+Shot+2021-01-13+at+10.36.01+PM.png Work 1 - Hulu's Four Weddings & a Funeral https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610599223152-RFV2RQFY7KDZKY10094A/Screen+Shot+2021-01-13+at+10.36.10+PM.png Work 1 - Hulu's Four Weddings & a Funeral https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610599222579-ZPQT367UMSIWHSYWH4E1/Screen+Shot+2021-01-13+at+10.36.20+PM.png Work 1 - Hulu's Four Weddings & a Funeral https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610600369166-WA5IPCQXAF5RZW0P2O9I/Screen+Shot+2021-01-13+at+10.36.45+PM.png Work 1 - Hulu's Four Weddings & a Funeral - Hulu’s Four Wedding & a Funeral Role: Performance Manager Hulu partnered with Bumble to promote their new series, Four Weddings & a Funeral through Bumble’s high-profile placements on Bumble owned channels. For this campaign I finalized all creative assets, managed CRM & Organic Social initiatives. The campaign consisted of the following breakdown and resulted in 14M impressions and an above benchmark CTR for inbox messaging. Branded Tune-in In App Card (3) Inbox Messaging Sponsored GIFs (First to Market Opportunity for Hulu) Overheard Bumble Instagram Tune-in Story (2) Overheard Bumble Instagram Post Bumble & Bumble BFF Instagram Tune-In Post Bumble Instagram Tune-In Story https://johanacarrizales.com/work-1/holidayguide monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597577454-ADBW03GYNNB5ST2IB52Y/IMG_5534.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597762764-D14CVSVV1FID1WZ7SHD0/IMG_5006.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597739987-JKS31DIORARQJS5WAAIQ/IMG_5011.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597738599-S8ADRG1QG01ZY86AE9AA/IMG_5030.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597737757-UXT08BI1T4B78XJLCVQE/IMG_5033.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597753769-7R2HA10JHB1O55J41MAK/IMG_5037.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597753126-UZ51JCPAD45V4GZG4QHV/IMG_5060.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597763853-LREE11E4S3T547NT5IQR/IMG_5064.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597774533-PYNLHMTYK2PVZC0YN66M/IMG_5072.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597777722-0M7V4XB4CPNVYNJS0W44/IMG_5076.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610597778366-OKMKVLDDGZJSEFDLRW9R/IMG_5080.PNG Work 1 - Holiday Give Guide https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596848975-JJ2DN4A6VYAYJR9JUL40/JC-Partners Work 1 - Holiday Give Guide - Bumble’s Holiday Give Guide Role: CRM Lead & Campaign Execution Manager As a strategy to increase in-app activity during the holidays, our Bumble Partnerships team was tasked with the planning of a giveaway contest through the entire month of December. The goal for this campaign was to collaborate with brand partners while tapping into their audiences. In the spirit of the Holidays, entrants had the opportunity to enter the giveaway in the app for the chance to win that day’s gift. If they win, they’ll receive two of the same prize — one to keep, and one to give. This December 2019 campaign was time-critical and relied heavily on planning all CRM activity & contest execution. Working closely with multiple stakeholders internally at Bumble and externally with all 21 Brand Partners (showcased on the right), I was able to ensure all legal measures were taken place, finalize all 105 creative assets, as well as implement and launch all CRM initiatives. The campaign received 38M impressions & over 75K entries. Bumble also donated to the non-profit organization Vital Voices in support of women leaders around the world. https://johanacarrizales.com/work-1/urbandecay monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596347347-2Z12WY9G7BSTW1TEFRUT/Screen+Shot+2021-01-13+at+9.51.03+PM.png Work 1 - Urban Decay https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596358502-Z6554M8MAUGIMO8XRP2Y/Screen+Shot+2020-11-09+at+9.14.58+PM.png Work 1 - Urban Decay https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596454436-OHY36VEJIBRYG28TV3HR/Screen+Shot+2021-01-13+at+9.52.08+PM.png Work 1 - Urban Decay https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596160709-GG4RD1YT2GUT9RKXILL6/Screen+Shot+2021-01-13+at+9.49.04+PM.png Work 1 - Urban Decay - Urban Decay & Bumble Naked Honey Product Launch Campaign Role: Performance Manager With the exciting release Urban Decay’s Naked Honey Product Line, UD partnered with Bumble to provide a special perk for Bumble in-app users. Bumble users had the chance to enter to win a Naked Honey pallet from UD. Our Partnerships team gave away 700 pallets to users all across the US. For this campaign, I was responsible for managing the advertising insertion orders on the backend and being the point person to guide the execution. I worked with the Associate Director of Partnerships on production timelines to ensure timely deliverables, approvals and launch. The campaign delivered an overall 4M impressions through In-App, Push Notifications, Inbox Messaging & Organic Social. https://johanacarrizales.com/work-1/stellaartois monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596347347-2Z12WY9G7BSTW1TEFRUT/Screen+Shot+2021-01-13+at+9.51.03+PM.png Work 1 - Stella Artois "The Heartois Experience" https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596358502-Z6554M8MAUGIMO8XRP2Y/Screen+Shot+2020-11-09+at+9.14.58+PM.png Work 1 - Stella Artois "The Heartois Experience" https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596454436-OHY36VEJIBRYG28TV3HR/Screen+Shot+2021-01-13+at+9.52.08+PM.png Work 1 - Stella Artois "The Heartois Experience" https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610596160709-GG4RD1YT2GUT9RKXILL6/Screen+Shot+2021-01-13+at+9.49.04+PM.png Work 1 - Stella Artois "The Heartois Experience" - Urban Decay & Bumble Naked Honey Product Launch Campaign Role: Performance Manager With the exciting release Urban Decay’s Naked Honey Product Line, UD partnered with Bumble to provide a special perk for Bumble in-app users. Bumble users had the chance to enter to win a Naked Honey pallet from UD. Our Partnerships team gave away 700 pallets to users all across the US. For this campaign, I was responsible for managing the advertising insertion orders on the backend and being the point person to guide the execution. I worked with the Associate Director of Partnerships on production timelines to ensure timely deliverables, approvals and launch. The campaign delivered an overall 4M impressions through In-App, Push Notifications, Inbox Messaging & Organic Social. https://johanacarrizales.com/work-1/halotop monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610643423408-285JXQKCBTQECCSEKJN4/Screen+Shot+2021-01-14+at+10.47.06+AM.png Work 1 - HaloTop https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610643429265-B5RLRZBIAUVSLCH28YFV/Screen+Shot+2021-01-14+at+10.47.17+AM.png Work 1 - HaloTop https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610643427902-IXEBWK1O2LT6X06KK3Q4/Screen+Shot+2021-01-14+at+10.47.33+AM.png Work 1 - HaloTop https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610643428103-IKAFLKQITNKWWSJ1B11U/Screen+Shot+2021-01-14+at+10.47.45+AM.png Work 1 - HaloTop https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610642941938-8GDO3F13N12W9FE1V9SF/HaloTop_National_Portfolio2.jpg Work 1 - HaloTop - HaloTop & Bumble Role: Campaign & Performance Manager To increase active usage in-app, Bumble partnered with HaloTop for National Ice Cream Day. On July 21st, in-app users could redeem a HaloTop Code to received free popsicles. Our Partnerships team gave away 5,000 popsicle codes to users all across the US. The following are the press pieces this campaign picked up: Elite Daily - How to get free HaloTop Women’s Health Magazine - Free Ice Cream on Bumble Business Wire - Celebrate National IceCream Day Global Dating Insights - Bumble collaborates with HaloTop Yahoo - Get A Whole Box Of Halo Top Pops For this campaign, I was responsible for managing the CRM campaign as well as executing on operational logistics such as aligning giveaway details with legal, approving creative design, selecting winners and code redemptions. I was the point person for the execution. The campaign delivered an overall 5M impressions through In-App, Push Notifications, Inbox Messaging, Organic Social, Influencer & social events. https://johanacarrizales.com/work-1/smartfood monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610601465108-NIB6MJPVHXLRPJJ6QCPD/Screen+Shot+2021-01-13+at+11.14.54+PM.png Work 1 - Smartfood https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610601463812-87HTWT0ULU8MXM2M2F7W/Screen+Shot+2021-01-13+at+11.14.08+PM.png Work 1 - Smartfood https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610601466010-5DR1WZQFWLU0VLH34UV1/Screen+Shot+2021-01-13+at+11.13.44+PM.png Work 1 - Smartfood https://images.squarespace-cdn.com/content/v1/5f63fa692a4fed26c3a0a0c4/1610601465101-UOTRJIKO57YMRC0PI8AW/Screen+Shot+2021-01-13+at+11.14.33+PM.png Work 1 - Smartfood