Bumble’s Holiday Give Guide
Role: CRM Lead & Campaign Execution Manager
As a strategy to increase in-app activity during the holidays, our Bumble Partnerships team was tasked with the planning of a giveaway contest through the entire month of December. The goal for this campaign was to collaborate with brand partners while tapping into their audiences. In the spirit of the Holidays, entrants had the opportunity to enter the giveaway in the app for the chance to win that day’s gift. If they win, they’ll receive two of the same prize — one to keep, and one to give.
This December 2019 campaign was time-critical and relied heavily on planning all CRM activity & contest execution. Working closely with multiple stakeholders internally at Bumble and externally with all 21 Brand Partners (showcased on the right), I was able to ensure all legal measures were taken place, finalize all 105 creative assets, as well as implement and launch all CRM initiatives.
The campaign received 38M impressions & over 75K entries. Bumble also donated to the non-profit organization Vital Voices in support of women leaders around the world.
