MTV’s The Hills - Series Promotion
Role: Performance Manager
Viacom came to Bumble to promote the relaunch of MTV’s The Hills. Users were given the chance to win a “Viewing Kit” including Champagne, MTV Merch & Bumble Goodies. We also additionally had tune-in app card for series amplification.
For this campaign, I was responsible for developing & executing performance marketing strategy. I worked with multiple stakeholders across the company to ensure flawless executions of the in-app promotion. I managed all production timelines to ensure timely deliverables, approvals and launch.
The campaign delivered an overall 2M impressions through In-App, Inbox Messaging & Organic Social.
