Hulu’s Four Wedding & a Funeral
Role: Performance Manager
Hulu partnered with Bumble to promote their new series, Four Weddings & a Funeral through Bumble’s high-profile placements on Bumble owned channels.
For this campaign I finalized all creative assets, managed CRM & Organic Social initiatives. The campaign consisted of the following breakdown and resulted in 14M impressions and an above benchmark CTR for inbox messaging.
Branded Tune-in In App Card (3)
Inbox Messaging
Sponsored GIFs (First to Market Opportunity for Hulu)
Overheard Bumble Instagram Tune-in Story (2)
Overheard Bumble Instagram Post
Bumble & Bumble BFF Instagram Tune-In Post
Bumble Instagram Tune-In Story
