Smartfood & Bumble
Role: Performance & Campaign Manager
During Smartfood’s rebranding, they came to Bumble for the opportunity to create a natural storyline with Buzzfeed/Youtube Influencer Michelle Khare and Bumble users.
Michelle Khare is known for immersing herself in new adventures. With thoughtful planning, our team was able to create an in-app contest for the chance to be flown out to LA to spend the day with Michelle Khare. I was charged with leading CRM & Paid Social initiatives as well as logistical operations for the winners.
The campaign was rolled out in three phases and received a total of 17M impressions & 11K entry submissions.
Phase 1 - Winning the Trip to LA with Michelle Khare
Phase 2 - Youtube Release of Michelle Khare & Winner
Phase 3 - $1,000 USD In-App Giveaway
“Thank you Smartfood popcorn and Bumble BFF for sponsoring this episode! I had the amazing opportunity to run a national contest on Bumble BFF to find a fan”
